What Is Digital Marketing?

Digital marketing is the combination of all methods of advertising that takes place on the Internet. Digital marketing can be through websites, social media site, cell phones or any devices that is connected to the Internet. Digital marketing is an umbrella term for the marketing of products or services using digital technologies.

“Marketing is no longer about the stuff that you make, but about the stories you tell”- Seth Godin

Today’s world is a digital world and that’s why it is important to include digital marketing methodologies to accelerate the growth of your business. We provide unique digital marketing packages which are not only cost effective but also lead generative. Our top of the line Internet marketing packages include social media marketing, Google adwords, and search engine optimization (SEO) to gain optimum results. Our digital marketing goal is to out-smart your competition without out-spending them.

Digital Marketing And How to Stay Ahead of The Game  (Free report)

One of the most commonly used digital marketing methods are Pay Per Click (PPC). All major search engines like Google, Bing, Yahoo offer PPC to business owners. PPC is an online auction process where you and your competitors bid on a key-word or key-phrase to purchase.  Google PPC known as Google AdWords is the most used PPC method right now. Although, PPC is a great way to get your website address at the top of search engines result pages (SERP) but it could get very expensive.

Should I Participate in Google Adwords or other PPC Campaigns?

The PPC digital marketing can benefit your business if it is done properly.  For example company “A” and company “B” both can be in the same business.  Company “A” may spend $1000 a month on its Google Adwords and company “B” may spend only $500 a month.  It is possible that company “B” gets much more traffic from its AdWords campaign in compare to company “A”, who is spending twice as much. How could that be?   Well, company “B” probably has the following advantages over company “A”:

• better looking website design
• better content on the site
• more qualified backlinks from other site
• has a mobile friendly / responsive site
• and most importantly, its AdWords account on Google is optimized for best performance

In short, even though you must have a Google AdWords campaign,  it is important to have your website optimized and perform above steps prior to signing up with Google PPC campaigns.  Comtek has highly skilled Google AdWords individuals that can handle all your online digital marketing from A to Z.

Comtek’s digital marketing packages are based on the following factors:

1. Brand positioning and awareness
2. Different lead generation goals
3. Social media reach and management
4. Website content and blog strength
5. Type of industry, B2C or B2B
6. Backlink generation and testing
7. Local business listing
8. Business directory listing (ex: yellow pages.com, yb.com, …)
9. Sitemap generation and submittal to Search Engines
10. Video marketing (youtube, Vimeo, …)

Comtek will give you a unique and customized digital marketing package to meet your specific needs. Our monthly digital marketing packages and SEO services fees varies from $150/month to $1,500/month depending on your business category and volume of competition you may have. Obviously if you are a law firm or a loan officer, it will take much more effort to get your site at the top of major search engines in compare to a business who only fixes antique watches.

No One Can Market Your Website Online Better Than Us! We Guarantee It. Give us a call to get a free quote on digital marketing for your website.